Tuesday, August 10, 2010

Forbes-Jimmy Fallon Is Number #1 Online

Jimmy Fallon: Frederick M. Brown/Getty Images
(Story reported by Lacey Rose for the Moneywood column in Forbes Magazine)

Forget caliber of jokes and overnight ratings. When it comes to late night hosts with the biggest online footprint, Jimmy Fallon lands atop the list.

Love or loath his humor, the former Saturday Night Live comedian’s digital profile, or PeekScore, incorporates both his presence and his popularity on the Web, something he’s worked hard to bolster during his year and a half on the air. Working in Fallon’s –and in this case, NBC’s– favor is an active Twitter feed boasting 2.7 million followers, a frequently updated blog and a highly-trafficked stream of Web content to compliment his 12:35 Late Night with Jimmy Fallon show.

(click here to read the full story on the Forbes Magazine website)

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