|Google: Christian Hartmann/Reuters|
(Reuters) - Google Inc said users of Gmail will now be able to call telephones directly from their email, putting it in direct competition with Web calling service Skype and more traditional operators such as AT&T Inc and Verizon Communications.
While Google had already offered computer-to-computer voice and video chat services, it said that starting on Wednesday it will now allow calls to home phones and mobile phones directly from Gmail for the first time.
Google promised free calls to U.S. and Canadian phones from Gmail for the rest of this year and said it would charge low rates for calls made to other countries.
For example it said calls to the Britain, France, Germany, China and Japan would be as low as 2 cents per minute.
Analysts said the service would likely be a bigger competitive threat to services like Skype's than to traditional phone companies, which have already been cutting their call prices in recent years in response to stiff competition.
"This is a risk to Skype. It's a competitor with a pretty good brand name," said Hudson Square analyst Todd Rethemeier.
Skype, which owned by private equity firms and eBay Inc and planning a $100 million initial public offering, has long allowed consumers to make calls from computers to phones. Skype became popular by first offering free computer-to-computer voice and video services.
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