|Miami Heat's Lebron James, Dwayne Wade, and Chris Bosh: J.Par Carter/AP|
The NBA’s 2010 free agent class was one of epic proportions, thanks to big-name signings from LeBron James, Chris Bosh, Amar’e Stoudemire, and others. But beyond the hundreds of millions that teams spent to improve their rosters, acquisitions like these can also ramp up customer appeal for season tickets to a fever pitch. So when the Miami Heat officially inked and unveiled the trifecta of James, Bosh, and Dwyane Wade – the summer’s most-sought-after players – team officials immediately envisioned a stampede for season tickets.
Good thing the team was ready to take the wrappings off an efficient, new ticket-selling infrastructure.
SeatPick, an interactive and proprietary software program developed by the Heat, allows prospective season ticket buyers the opportunity to view available seats in realtime. The culmination of years of in-house R&D and trial and error, SeatPick also offers sweeping, 3-D views from any seat location in American Airlines Arena.
(click here to read the full story on the Wired.com website)