Tuesday, October 26, 2010

CNN-LeBron James=Ricardo Tubbs+Miami Vice? (Great Nike Video!)

LeBron James: The Business Insider
(Story reported by Laura Batchelor for CNN)

New York (CNN) -- LeBron James addresses the off-season controversy over his decision to leave the Cleveland Cavaliers to play for the Miami Heat in a 90-second video posted on YouTube by Nike.

"What should I do?" the NBA star asks rhetorically.

The video -- titled "Rise" -- begins on a set similar to the one James used to announce last summer he was leaving Cleveland, Ohio, for Miami, Florida.

The fast-paced video looks at different scenarios of what James could have done, including a cameo by "Miami Vice" TV star Don Johnson offering advice.

"You've got to deal with the heat, man," Johnson says. "Be patient. After a while the temperature drops and everything is free and easy."

James recites a portion of Maya Angelou's poem "Still I Rise."

"Should I be who you want me to be?" James asks as a basketball rolls off his fingertips and into a hoop.

"We're celebrating his courage to forge his own journey even when others may have disagreed with his decisions," Nike's vice president of global brand marketing, Davide Grasso, said in a news release.

(Click here to read the full story on the CNN website. Below is the LeBron James Nike "Rise" video on YouTube.)

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