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(Story reported by The Economist)
IN 2008 just over $270m-worth of art by Damien Hirst was sold at auction, a world record for a living artist.
By 2009 Mr Hirst’s annual auction sales had shrunk by 93%—to $19m—and the 2010 total is likely to be even lower. The collapse in the Hirst market can partly be ascribed to the recession. But more important are the lingering effects of a two-day auction of new work by Mr Hirst that Sotheby’s launched in London on September 15th 2008.
The sale was memorable for many reasons, not least its name, “Beautiful Inside My Head Forever”. The first session took place the very evening that Lehman Brothers went bankrupt. No one on Wall Street or in the City of London knew who might be next. Yet within the New Bond Street saleroom, collectors went on bidding, oblivious to the bloodletting without.
The sale was an innovative, daredevil affair. The art market is divided into “primary”, new work sold through galleries, and “secondary”, literally second-hand art, which is often put up for auction. This sale was full of primary material straight out of Mr Hirst’s studio, some of it not yet dry. (Usually the only new art sold at auction is donated by artists to raise money for charity.) According to Frank Dunphy, Mr Hirst’s business manager at the time, the galleries that represent him were very unhappy. Soon after breaking the news to
Larry Gagosian, the world’s leading dealer, Mr Dunphy recalled their conversation: “Larry said, ‘It sounds like bad business to me. It’ll be confusing to collectors. Why do you need to do this? We could continue in the old way’.” Mr Dunphy went on: “We’ve had our shouting matches over the years. But there was no shouting that day.”
(Click here to read the full story on The Economist website.)